Online bookstore from 0 to 30 million !!!!
Online bookstore from 0 to 30 million valuation: my website gold rush revelation
The secret of making a profit of 5 million online bookstores
Author Xu Fangyi
The Internet does not lack entrepreneurial and wealth-making projects, but lacks the insight to find wealth-making projects. In the era of Internet entrepreneurship where mass entrepreneurship and innovation are in place. E-commerce is the biggest trend. Just like Jack Ma, the founder of Alibaba Group, said, now that e-commerce is not accepted, there will be no business in the future.
Recently, the China Internet Information Center CNNIC released the 46th "Statistical Report on China's Internet Development Status". As of August 15, 2021, the number of Internet users in China reached 919 million, with 56.53 million new Internet users added throughout the year, and the Internet penetration rate was 65. %, the number of people using computers to access the Internet is huge, and mobile Internet users continue to increase. The number of mobile Internet users in China has reached 927 million. The proportion of Internet users accessing the Internet through mobile phones is as high as 95%, and the proportion of Internet users using desktop computers is 55%. The scale of shopping users reached 690 million. The annual growth rate is 14.5%, and the utilization rate of Internet users is 73%. In terms of online payment users, as of August 15, 2021, the scale has reached 690 million, with an annual growth rate of 10.7%.
In the Internet era where all people are going online, there are 929 million people in China who use desktop computers, laptops, and smart phones to access the Internet. Throughout the world, the Internet has developed rapidly. There are 3.5 billion Internet users in the world. Today, with the rapid development of the Internet and increasing convenience, online shopping has become a common form of daily consumption in large, medium and small cities. According to some authorities such as Nielsen According to the research released by the survey agency of my country, nearly 60% of the 970 million people who shop online in China are buying books for the first time. Books meet the Internet, it can really be said to be like a duck in water. Amazon’s successful entrepreneurial business has given enlightenment. Book products are unique, content is king, and they are not easily damaged during logistics. Books are the most suitable product darling for online sales. There are 3.5 billion real readers, customer groups, excellent titles of books in the world, and all the books that have been published. 120 million books can be searched on the Internet through Amazon, Google, and Baidu. There are more than 580 in China. The publishing house has published approximately 1.7 million books. Due to the duplication of topic selection, the surplus of book varieties and fierce competition, publishing houses have become more difficult to write books. At the same time as the book market is booming, accompanied by a large number of follow-up speculations, impetuous and mediocre make the book market investors, publishers, and distributors , Booksellers love to see less and less valuable originals. The economic market influence of single-variety books among the 200,000 new books published every year in the country is declining. A large number of books are not sold every day, and the sales speed is very slow. , The circulation channels for large-scale book sales are becoming more and more expensive. The slow-moving inventory of books almost every publishing house is under tens of millions of books inventory pressure every year. The books published by the publishing house a few years ago have at least hundreds of best-selling books. In the increasingly competitive market, the unsalable inventory has fallen. Thousands to tens of thousands of books of each kind are piled up in the publishing house’s warehouse. Treasury rent is very, very expensive. Even if the state-level publishing houses CITIC Publishing House, China Youth Publishing House, China Federation of Industry and Commerce Publishing House, Machinery Industry Publishing House, and Writers Publishing House operate well, there will still be a large amount of book inventory pressure, but some publishing houses have fewer books in stock. New books published this year, and books three years ago, have a more flexible sales turnover and have more sales channels of their own, so that inventory pressure will not be overwhelmed. Publishing houses make the cost of books in order to recoup publication funds. Clean up the old books in the warehouse of the publishing house and save the rent of the warehouse. For some of the best-selling and good books published 3 years ago, publishers can only deal with books that cannot be sold in the warehouse at low prices, large quantities, and low profits. These books are often only available through the publisher’s editorial department and publishing department’s source purchase channels. You can get preferential prices, our online bookstore Boshu Online is the biggest buyer of these books. At present, there are about 350 publishers that have established strategic cooperation with our online bookstore. The wholesale book online bookstore does not need a real storefront, but only needs to do a good job in the first-hand supply of publishing houses such as CITIC Publishing House, China Youth Publishing House, and the latest supply channels and docking. Bulk purchase, wholesale book dealers book wholesale orders, education bureau book bidding, university, middle and elementary school library equipment wholesale book orders.
In the Internet age, positioning the mission and value of online bookstores is very important. Boshu Online Positioning is to build the largest book wholesale website in China, do a good job in publishing houses across the country, and provide the latest and most complete book inventory in the publishing house's warehouse every week. The number of copies of each book inventory is sent to our book wholesale online bookstore. On the other hand, the more important mission is to let bookstore owners and various booksellers all over the country stay at home and be successful booksellers in the Internet age, and let customers have enough trust in our free wholesale publishing inventory buyer platform. And confidence. At the same time, the wholesale purchase of a super large number of books reduces the pressure on publishers' inventory and obtains reasonable profits. In terms of the future positioning of online bookstores, I have always been the first in the country and the largest wholesale book online bookstore. In the choice of target customers, our online bookstore is booksellers, bookstore owners, education bureaus, library equipment for universities, middle schools and primary schools, and corporate group purchases. We firmly believe that every profit has a place. We are a large wholesale online bookstore. We sell books with reasonable prices and super purchases that make publishers under inventory pressure and unsellable books go directly to new book specials. Genuine copies are printed at preferential prices for us to supply, and we will sell them to bookstores across the country at a profit. Boss, bookseller, library. One point of profit has fulfilled our online bookstore Boshu Online, making books from publishing houses that have not been sold for more than 6 months, or even more than a year, become the best-selling new book specials across the country. Our online bookstore has a strong circulation channel.
Here are three classic cases of doing a profit-making business.
The first is a wholesaler with the surname Li, who specializes in wholesale toothpicks. Let's talk about the profit goal he pursued, which is to make a penny by selling 100 toothpicks. Because he carefully calculated an account, although 100 toothpicks only make a penny, the daily wholesale of 10 tons of toothpicks is 100 million, and the profit is 10,000 yuan. In this way, a net profit of more than 3 million can be made in one year.
The second is a merchant who sells socks. He has set up a booth of only 7 square meters, and only asks for a profit for each pair of socks. Due to profitability, the sales volume has increased sharply, with an average of 700,000 to 800,000 pairs of socks sold every month. Based on this calculation, more than 100,000 profits were made in one year.
The third is the owner of Wang, who specializes in the production and operation of sun hats, and all of them are sold to Wal-Mart's European market. He insisted on making only 1 cent for every sun hat sold. Although the workshop is small, he has enough horsepower to produce 200,000 tops a day. Because he regarded profits very thinly, he finally firmly secured his place in the Wal-Mart market, and the amount of money he made was not small.
What are the reasons for becoming wealthy businessmen from the above three meager profits? We have almost got some enlightenment. A share of profit in wholesale business actually caters to the customer’s shrewd mind not willing to lose money. The meager profit represents the integrity of a thousand dollars. Our online bookstore insists that there is a place for meager profit, and everything is customer-oriented. Be a good bookstore owner, bookstore and publishing house. The bridge to earn the most valuable book circulation channel in meager profit wholesale.
The establishment of the channel of the book wholesale industry is the experience of profiting online bookstores, and the irreplaceable book circulation channel is the permanent capital flow.
Books used to be a profiteering industry second only to tobacco. Due to fierce competition, it is now gradually moving towards low-profit products. However, as a carrier of knowledge, there is a sufficient customer market and there will still be a strong market within 50 years. Our online bookstore was rebranded as a book wholesale website in March 2005. The average book wholesale amount per order is 80,000 yuan, and there are 500,000 to 800,000 book wholesale turnovers per month. Everything is the power of integrity and win-win. We provide customers with a simple, interactive, and instant contact shopping experience. The transformation from retail to wholesale is an important change, and the transformation from book wholesale to library equipment is important to keep pace with the times. We strive to make bookseller customers become our loyal believers. The key is to let booksellers accept our new book specials and become millionaires and multimillionaires.
The persuasive power of an online bookstore is an important marketing power
The power of integrity for 17 years has created the capital for the profitability of online bookstores. After the launch of the new and luxurious book wholesale website in 2005, we care about the integrity testimony of each transaction customer and listen to the voice of the customer. The invoices provided to us by logistics companies such as Express are a testimony of integrity and win-win. We deal with new customers and do not forget old customers. Every month, we will visit customers of online bookstores and provide the latest and most complete books of various publishing houses for new and old customers to purchase. We insist on customer-oriented, and the customer is us The food and clothing parents of the online bookstore, if they have any problems, bravely face and communicate to let the business circulate, and more customers choose to find our book wholesale cooperation many times, so that customers feel our integrity and never do a one-off sale. Due to the repeated super purchases of many old customers, in the low-profit book wholesale industry, our online bookstore has earned 300,000, 1 million, and 5 million.
Keeping pace with the times is the most important thing. In the wholesale industry, especially the book wholesale industry, it can earn 5 million yuan, which is inseparable from the library equipment business, and the Education Bureau invites bids. Because of the confidence and trust in the supply of books on our website, many old customers have become the bridge between our online bookstore and library, bringing hundreds of thousands of foreign library orders, all because of the power of the website’s persuasive power and integrity And efficient, genuine and high-quality book products have become the capital for the customer group from bookstores and booksellers to enter the library equipment.
Let Baidu make big money for online bookstores
In fact, in the 17 years of online bookstore operation, we have been thinking about the profit model and how to position ourselves. Our online bookstore Boshu Online prefers to be positioned as a stock middleman. We are a bridge between publishers’ inventory of books and book wholesale customers. There is a certain amount of information to solicit customers.
In our friction and cooperation with publishing houses, we deeply feel that the biggest advantage of our online bookstore is its customer source advantage. There are 1.7 million kinds of books in our online bookstore, and the printed book is as thick as 70 Beijing Yellow Pages. When I started my business in 2004, I decided that the 3721 promotion costs and Baidu bidding costs that brought customer resources could not be saved. Baidu promotion has brought huge traffic to the Boshu online bookstore and also made a lot of money for the online bookstore. The keyword book wholesale, special book wholesale, library equipment these target keywords in Baidu bidding rankings are all gold-rich and cost-effective keywords in the Baidu index, which really brings us a large number of target customers. For a long time, our online bookstore almost bought out these Baidu promotion keywords.
25 years old, received the first 1 million real foreign order
At 9:30 am on September 15, 2008, I drank Starbucks coffee, opened my laptop, and checked my e-mail. Opened the customer service 126 e-mail box and found that there was an email with the words "important order" in it, and opened the order in the attachment of the email. The number of books ordered was a full 1 million Shiyang. From the email, I learned that this customer surnamed Liu runs a book business in Beijing. The order is urgent, and it is required to be delivered to the door within 24 hours to ensure the quality of the book. We are a book wholesale website started by a small team in home office. We mainly do book business in other places, usually with orders of several thousand, tens of thousands, and hundreds of thousands. The 1 million real foreign orders received this time are indeed very tricky, like hot Yam, but also a customer in Beijing. The operation of online bookstores is generally payment on delivery, and this Beijing customer requires cash on delivery, clearing, ordering, and checking the goods. After receiving the order, I communicated with the customer. The 1 million foreign order is not convenient for cooperation without sufficient deposit. We only have a few books in real inventory. Most of the books selected by Manager Liu are in the publishing house's warehouse. We have a large number of books. Purchase and deliver goods in the past. In the past, if we encountered a rejection of three or two short, we could not take the risk. We had some customers like this before. After an hour of negotiation, the customer accepted the remittance of 300,000 yuan as a deposit. In line with the customer-oriented and low-profit cooperation, I agreed to Mr. Liu’s request to earn only 1 yuan per book. Mr. Liu is very sincere and remits 30 on the same day. Ten thousand yuan. As a requirement for door-to-door delivery within 24 hours, we agreed to deliver to the door several times in batches before 6 pm on the second day.
After receiving the 300,000 yuan deposit from the customer, our warehouse will rush to pack and distribute the goods, and work all night and overnight. The employees Xiao Li and Xiao Zhang take turns in the warehouse to quickly distribute the goods from multiple publishing houses and purchase in bulk with cash. After all, in the four years of business, this order is the first one million real foreign order. Time is life and efficiency is money. The online bookstore's 1 million orders do have some enlightenment. It is anxious for customers to meet their wishes as much as possible. It is better to have small profits but to bring cash flow from book circulation channels.
Through this one-million-order cooperation, Mr. Liu is full of praise for our services and products and their high efficiency. Mr. Liu saw the honest reputation of our online bookstore, Boshu Online, and only placed one million orders after the introduction of old customers, and will continue to purchase our genuine books in the future. Honesty reputation can be said to be the biggest asset of online bookstores. In the 17 years of online bookstore management experience, integrity has become more and more important, and it is almost the life of a businessman.
The transformation of online bookstores into book wholesale online bookstores is an important step in the transformation of online bookstores to become rich. Book wholesale network is not like a retail online bookstore Dangdang online bookstore, although there are tens of millions of customers every year, but unfortunately the turnover is only 300 to 500 yuan, our blog online minimum order is more than 8,000 yuan. Review the book wholesale business. In 17 years, it is almost certain that profits are in the circulation channels, and large amounts are the key to getting rich.
About the author: Xu Fangyi, graduated from the Department of Foreign Languages and Laws on the Guanzhuang Campus of the University of Science and Technology Beijing, an outstanding representative of Chinese entrepreneurs born in the 1980s, a well-known best-selling author, and bookseller. Born on December 21, 1983. He began to publish articles in Family Times at the age of 13, and has been working hard since then, and has been published in magazines all over the country such as "Entrepreneurship World", "Contemporary Youth", "University Times", "Youth News", "New Generation" and other magazines all over the country. Thousands of articles have been published in newspapers. At the age of 20 (June 29, 2003), he participated in the No. 5 guest of the 668 issue of CCTV's famous program "Zhengda Variety Show", and the guest of No. 2 of the 50 issue of the famous brand life program "If You Are the One" on Jiangsu Satellite TV on August 7, 2010.
In January 2004, Xu Fangyi founded Boshu Online (www.BuyShu.com) and served as its CEO. After 17 years of hard work and growth, Boshu Online has become the largest book wholesale website in China. Xu Fangyi is also the Beijing Times Boshu culture. The person in charge of the Development Co., Ltd., who also has freelancers, home office SOHO family portal website www.SohoZones.com, with more than 500,000 unique page views per day, and the total number of website visits is as high as 180 million people, working from home The portal site is the first choice for people.
At the end of 2009, Xu Fangyi's best-selling book "The Trap of Freedom-The Specimenized Survival of the SOHO Family" was officially published by the Thread-bound Book Company, with sales of more than 1 million copies in Chinese regions around the world. The author of this article Xu Fangyi contacted the e-mail email@example.com