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bookstore get 1 million in one month?
Website entrepreneurship guidance: large volume is the key button to make big money
How does an online bookstore get 1 million in one month?
Author Xu Fangyi
In the sluggish business of physical bookstores and the bookstores are not making money, a special bookstore has sprung up. There are special bookstores with super profitability in Fuzhou Road and Nanjing West Road. There are almost hundreds of special bookstores in Shanghai every day. The total turnover of funds flows far beyond the state-owned Xinhua Bookstore system in Shanghai Bookstore. In Shanghai, special books are sold at almost 20% to 50% off. New book specials and special books are sold in large quantities, and e-commerce is done through online bookstores, Taobao stores, and Tmall.com.
In the past, many people knew little about special books, but now many people should know them, and they also have different opinions on it. The special book is a brand new genuine book, not necessarily an old book, but this "new" has a different concept. Generally, the products with lower discounts will not be brand new and will be a little gray. Special books in the past two or three years are also divided into special books and new book specials. Booksellers classify books with newer ages or best-selling books with better quality, and then sell them as new book specials. The special books we are talking about are not used books, but new books that are the same as those in major bookstores, but this depends on how well these books are stored. For example, the loose packages are generally grayish or obsolete, because of how many times of unpacking, handling, placing and other different work links; if they are still in the original package, the appearance is basically the same as the new book, but some will With a special price sign, if it can be understood as a stock book before. At present, a new type of special book is also appearing on the market. New books launched by some booksellers and publishing houses come in the form of special book, but the price of such books is relatively high.
Repetitive themes, distribution channels and other reasons cause domestic publishing houses to add tens of millions of stocks every year. Of course, these inventories are still "insignificant" relative to the publishing house's annual output value of hundreds of millions of yuan. Therefore, when processing the recovered funds, they are often dealt with at the price of waste paper. This also makes many readers wonder that if retail is only a few yuan, wholesale must be cheaper. Isn't the publisher still at a loss? --It is indeed a loss, but the reader gains, this is also the result of marketization. In addition, no matter how well the publishing house operates, there will be inventory, but the quantity is smaller, each of which is hundreds or thousands of copies. It regularly deals with the withdrawal of funds or warehouse changes. The warehouse utilization needs to be cleaned up. Most of these books are best-sellers. , Good books, these books are often only available through source channels. Like our Boshu company, we have the first-hand source of genuine brand new special books that more than 500 publishers deal with at a loss every year. So the wholesale price of our genuine books is Amazingly low price. Special books are the most profitable products on the Internet. Large-volume super purchases are library equipment and local education bureaus bidding, special book exhibitions, special bookstore owners, bulk purchases are special book wholesale e-commerce websites, online bookstores every month The key button to get 1 million sales.
The online bookstore has transformed from retail to a large number of wholesale online bookstores, with 700,000 principals of universities, primary and secondary schools, directors of more than 2,800 local education bureaus in more than 2,800 cities, and 3,000 libraries across the country. As a group, it’s painful to transform into a wholesale book store with millions of customers. Book wholesale and book retail really feel like a river of water. At present, the world’s largest online bookstore, Amazon.com, will come to Shanghai in 2021. , Amazon stopped the sale of paper books in China. Once the highest honor of Amazon's online bookstore, the online bookstore that retails for 7 billion readers and customers in 195 countries and regions around the world is dimly leaving. . . . What is sad is that the 7 billion book-buying retail customers who follow the paper books around the world are in Shanghai, Tokyo, New York, and London. Paris used to be the perfect experience of buying books online by placing an order on Amazon's online bookstore, delivering the books to your door within 6 hours, and cash on delivery. At present, the largest online bookstore in the Chinese world is Dangdang Online Bookstore. Although the average amount of money for each customer to buy books is only 300 yuan, there are tens of millions of Chinese foreigners who add new customers every year. Small money is the ancestor of big money, but a large amount is a profit. The key to big money.
How to sell special books in bulk in online bookstores in large quantities. New book specials are a lifetime homework for e-commerce entrepreneurs. If you study the online bookstore industry, you can basically draw the conclusion that special book wholesale focuses on library equipment, and local education bureaus are bidding. Special book fairs, large purchases by bookstore owners, corporate reading rooms, and military reading rooms are all the secrets for online bookstores to obtain a large amount of capital flow. If wholesale online bookstores lack innovation, lack the insight and courage to keep pace with the times, they will surely fail. . A wholesale online bookstore that makes a lot of money must have the ambition to break the ship and survive the Jedi. What we create is e-commerce in the wholesale industry. Unlike the JD online store, Dangdang online bookstore is visited by 200 million unique visitors every day. The book wholesale website that we operate may only have 500 unique visitors every day. It has the gold content of large customers, but lacks JD. Dangdang, Amazon has 200 million customer page views every day. For wholesale online bookstores, if you don’t work hard every day, you just have leisure. The desperate sashimi of money, you must look for hope in despair, so that your online bookstore can get 1 million capital flows every month, and let your online bookstore go to glory. How to get a large amount of capital flow for online bookstores requires the following countermeasures: at least 30,000 yuan in bank cash deposits, detailed and accurate online bookstore promotion plans, and 500 publishers’ existing book warehouses each month with the latest 800,000 varieties of special offers The processed genuine books, each stock of more than 10,000 copies of genuine books, about 8,000 types of super bestsellers, as advertisements for magazines, Internet, subway, newspaper purchases, new book specials from 580 publishing houses nationwide, for each book Purchase a sample book to study and read it carefully, as the most important offline magazine advertisement for online bookstores. The cover 2 and cover 3 of the magazine with millions of readers are used as a full-page magazine mail-order advertisement with pictures and texts. The magazines that can be referenced are "Reader" magazine, "Girlfriend" magazine, "Buddy" magazine, "Family Know-How" magazine, "Essay Monthly" magazine, "Contemporary Youth" magazine, etc., start a business in a small team at home office In the online bookstore, I have put selected book products in these magazines. The "Practical Contribution Book" published by Kunlun Publishing House is priced at 120 yuan, and the publisher’s purchase cost is 10 yuan per set. Ads are placed on the cover of the magazine, which quickly brings a lot of snowflakes. The same flow of funds quickly earned 1 million yuan. In the operation of the special book wholesale industry, a unique choice is required. According to Google statistics, there are 120 million kinds of books in the world. How to choose special book from these books needs to be selected from the bibliography provided by 580 publishers. , Make sure that the selected special book has a trend of huge profits and large volume.
Each year the publishing house publishes only 150,000 kinds of books, and the new book special channel is directly used for new books with a discount of 10%. An independent online bookstore must have insight, strategy, promotion, and book sellers with targeted sales plans. A profit model of bulk, wholesale, and large volume. Dangdang Online Bookstore is the largest Chinese online bookstore in the world. It only has a few million uniquely visited customers to buy books. Every day hundreds of thousands of people buy only one book of a kind in Dangdang online bookstore. Dangdang needs to be delivered to the door of Dangdang retail books. Sorrow, labor costs, warehouse rental costs, logistics costs meet tens of thousands, hundreds of thousands of lazy retail customers who only buy a book, is the helplessness of retail online bookstores, but our wholesale book online bookstore must not take it lightly and sit back and watch. Yelang is arrogant.
In the plan of how to obtain 1 million capital flows in one month, the funds need to be used on the blade. Baidu bidding promotion, Sohu, Yahoo, Google, Facebook, Bing and other independent websites cannot be saved. The advantage of customer source is The meaning of the existence of online bookstores is that honesty is the life of online bookstores. We will never do a one-off transaction. No matter how much the capital chain is broken, we must not default on the funds owed to publishing houses and customers, just like any American man in the United States cannot owe military service. And if there is a delay in paying taxes, you must be aware of high interest rates. There are certain skills in the operation of online bookstores. You must target customers when giving sample books, and there is a detailed membership registration system for inquiries to prevent disruptive competitors. In my business experience of operating an online bookstore and obtaining a one-time cash flow of 1 million from a customer surnamed Liu, I have deeply experienced customer-oriented, extreme integrity, high efficiency, allowing customers to complain, and allowing customers to shrewdly and constantly bargain. , Allowing customers to keep applying for the maximum preferential price and place a large order of 1 million yuan at a time. After receiving honest service, efficient service, consideration for customers, and urgent situation of customers, customers surnamed Liu kept placing tens of thousands, hundreds of thousands of special book wholesale orders. With the support of a distinguished guest named Liu, I think about the needs of customers every day.
We are an entrepreneurial team with a small team working at home. Only a large number of wholesale customers are our food and clothing parents. We strive to create value for our customers, use independent online bookstores to obtain major customer resources, and let 580 publishers look at our wholesale online bookstores with admiration. , Admiration and respect. In the process of operating an online bookstore, team building is very important, especially the sales team. Each employee's basic salary of 4,000 yuan plus commission is the source of income for employees. About 30 employees are needed. As an online bookstore owner, employees need to be motivated. Mechanism, one employee has a monthly sales of more than 1 million, with a 5% commission. Our entrepreneurial model is similar to a pyramid-like housing intermediary. The price difference and the differentiated service of supply information are the profitable capital of independent online bookstores. Our special book wholesale business From a gross profit of at least 30% to differentiated profits, with a lump-sum payment of RMB 1 million from Manager Liu within three days of an order, we can achieve small profits but quick turnover, and a special book only earns one yuan. After getting a profit of 1 million yuan from an order, I can earn more than 30% of the gross profit of 300,000 yuan for this one million order. The independent online bookstore only made a net profit of about 230,000. A large number of subsequent orders of 50,000 and 80,000 orders actually provide suitable wholesale profits one after another. Everything is the details that determine the success or failure, the integrity determines the sales volume, a win-win situation with customers, and help customers Making money and large volume are the key buttons for online bookstores to obtain one million yuan in cash flow every month.
In the process of online bookstore operation, willing to give is the courage I give to customers, in flawless, perfect product quality, super high efficiency, 100% integrity, I care about the customer’s business situation once every few days, and will not change it if it rains. The spirit of appointment, accurate appointment time, 5 minutes in advance, 1 million yuan of goods, through logistics costs out of pocket, 50 extra-large trucks delivered to the customer’s warehouse, and accompanied the customer to check the goods in the customer’s warehouse. I am patient and humble. Hearing the part of the route where 1 million real foreign goods exist, very few books are damaged, and provide the best quality special book to customers within one hour. Although there were some reproaches and complaints, orders continued to be placed almost every few days in the next few days. Although Manager Liu did not praise the integrity of our online bookstore, obviously he has become a believer in an independent online bookstore and must help him. Business. During the distribution process, in Manager Liu’s office, he put forward the suggestions he needed and recommended products that were quickly profitable. It is reported that Manager Liu is a gold member of Global Sources. In Beijing, he is the only one who pays a membership fee of 560,000 RMB to Global Sources. He is a super seller of Wal-Mart and Amazon. With a profit of more than 20 million yuan, books have been his business for 18 years. Every year, he sells special books to customers around the world. The sales volume reaches 300 million. There are very strong book circulation channels. Taobao and Tmall are his sales channels. In the process of cooperating with me, Manager Liu often mentions the story of his hardship and hard work in starting a business. Manager Liu is not the rich second generation as imagined. He just came to Beijing and lived in the basement, lived in the Zhongguancun garage, and lived in Qiaodong. He told me that the President of the United States cannot guarantee that there will be food tomorrow. He must think that the gift of one meal and one porridge is not easy, and dare to dare to do anything. Responsible, have an upward heart every day. Manager Liu is confident enough to be optimistic about my independent online bookstore Boshu Online, which far exceeds the world's most viewed Google. He learned that I am a small team working from home, soho entrepreneurial team. On the global soho portal site Sohozones.com I run, he has been following for more than 10 years. He has read almost every article I write many times. I can’t put it down, almost He gets up every morning, drinks a big cup of Starbucks coffee, browses the Soho Special Zone www.Sohozones.com and browses 72 columns on the website while learning the guide to online entrepreneurship, which makes him benefit a lot.
About the author: Xu Fangyi, graduated from the Department of Foreign Languages and Laws on the Guanzhuang Campus of the University of Science and Technology Beijing, an outstanding representative of Chinese entrepreneurs born in the 1980s, a well-known best-selling author, and bookseller. Born on December 21, 1983. He began to publish articles in Family Times at the age of 13, and has been working hard since then, and has been published in magazines all over the country such as "Entrepreneurship World", "Contemporary Youth", "University Times", "Youth News", "New Generation" and other magazines all over the country. Thousands of articles have been published in newspapers. At the age of 20 (June 29, 2003), he participated in the No. 5 guest of the 668 issue of CCTV's famous program "Zhengda Variety Show", and the guest of No. 2 of the 50 issue of the famous brand life program "If You Are the One" on Jiangsu Satellite TV on August 7, 2010.
In January 2004, Xu Fangyi founded Boshu Online (www.BuyShu.com) and served as its CEO. After 17 years of hard work and growth, Boshu Online has become the largest book wholesale website in China. Xu Fangyi is also the Beijing Times Boshu culture. The person in charge of the Development Co., Ltd., who also has freelancers, home office SOHO family portal website www.SohoZones.com, with more than 500,000 unique page views per day, and the total number of website visits is as high as 180 million people, working from home The portal site is the first choice for people.
At the end of 2009, Xu Fangyi's best-selling book "The Trap of Freedom-The Specimenized Survival of the SOHO Family" was officially published by the Thread-bound Book Company, with sales of more than 1 million copies in Chinese regions around the world. The author of this article Xu Fangyi contacted the e-mail sohozones@126.com
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