趋势的力量:量大是赚大钱的关键按钮 南非祖鲁语版本
作者:SOHO特区网
-上传日期:2022-1-17 |
Amandla amathrendi: ivolumu iyisihluthulelo sokwenza imali enkulu Isitolo sezincwadi esiku-inthanethi singenza kanjani isigidi esingu-1 ngenyanga? Umbhali uXu Fangyi
Izincwadi ezidayiswayo ziyimikhiqizo enenzuzo kakhulu ku-inthanethi. Ukuthengwa okuphezulu kakhulu impahla yomtapo wolwazi kanye nokubhida kwezikhungo zemfundo zasendaweni, imibukiso yezincwadi ezikhethekile, nabanikazi bezitolo zezincwadi. Ukuthengwa ngobuningi kuyizitolo ezikhethekile zezitolo, izingosi ze-e-commerce, nezitolo zezincwadi eziku-inthanethi njalo. ngenyanga. Inkinobho yokhiye wokuthola izindali eziyisigidi esingu-1.
Ukuguqulwa kwezitolo zezincwadi eziku-inthanethi ukusuka ekudayiseni kuye kwinani elikhulu lezitolo ezithengisa izincwadi eziku-inthanethi kuwushintsho lothishanhloko abangama-700,000 bamanyuvesi, izikole eziphakathi nendawo nezamabanga aphansi, abaqondisi bezikhungo zemfundo zasendaweni emadolobheni angaphezu kuka-2,800, kanye nemitapo yolwazi engu-3,000 ezweni lonke njengamakhasimende amakhulu. Qembu, kubuhlungu ukuguquka ube isitolo sezincwadi esiku-inthanethi esinezigidi zamakhasimende. Isitolo sezincwadi esidayisa yonke impahla kanye nesitolo sezincwadi sizizwa sengathi amanzi ahlanzekile awawenzi amanzi omfula. Njengamanje, isitolo sezincwadi esiku-inthanethi esikhulu kunazo zonke emhlabeni i-Amazon, ngo-2021, Inkathi ye-Shanghai iyeza, i-Amazon yayeka ukuthengisa izincwadi zamaphepha e-China, eyake yaba udumo olukhulu kakhulu lwesitolo sezincwadi esiku-inthanethi sase-Amazon, isitolo sezincwadi esiku-inthanethi esithengisa abafundi namakhasimende abayizigidi eziyizinkulungwane ezingu-7 emazweni angu-195 nasezifundeni emhlabeni jikelele. . . . Ngokudabukisayo, izigidi eziyizinkulungwane ezingu-7 zamakhasimende okuthenga izincwadi nokudayisa alandela izincwadi eziphrintiwe emhlabeni wonke, akhumbula e-Shanghai, e-Tokyo, eNew York, nase-London. I-Paris ibikade iyisipiliyoni esihle kakhulu sokuthenga izincwadi ku-inthanethi ngokufaka i-oda esitolo sezincwadi esiku-inthanethi sase-Amazon, ukulethela incwadi emnyango wakho phakathi namahora angu-6, kanye nemali uma udiliva. Njengamanje, isitolo sezincwadi esiku-inthanethi esikhulu kunazo zonke emhlabeni wamaShayina yi-Dangdang Online Bookstore. Yize imali eyisilinganiso yekhasimende ngalinye ukuze lithenge izincwadi ingamayuan angama-300 kuphela, kunezigidi ezingamashumi ezigidi zamaShayina nabangaphandle abangezwa minyaka yonke. Ukhiye wemali enkulu.
Ungathengisa kanjani izincwadi ezikhethekile ngamanani amakhulu ezitolo zezincwadi eziku-inthanethi?Izipesheli zezincwadi ezintsha ziwumsebenzi wasekhaya wempilo yonke wosomabhizinisi be-e-commerce. Ngemva kokufunda imboni yesitolo sezincwadi esiku-inthanethi, kungaphethwa ngokuyisisekelo ngokuthi ukuthengiswa kwezincwadi okukhethekile kugxile emishinini yomtapo wolwazi, kanye nezikhungo zemfundo zasendaweni. amabhidi.Imibukiso yezincwadi ezikhethekile, ukuthengwa okukhulu ngabanikazi bezitolo zezincwadi, amagumbi okufunda ezinkampani, namagumbi okufunda amasosha kuyizimfihlo zezitolo zezincwadi eziku-inthanethi ukuze zithole inani elikhulu lokugeleza kwemali. ngokuhamba kwesikhathi, bazohluleka nakanjani ukuqala ibhizinisi. . Izitolo ezithengisa izincwadi eziku-inthanethi ezenza imali eningi kumele zibe nesifiso sokusinda. Iwebhusayithi ye-wholesale yezincwadi esiyisebenzisayo ingaba nezivakashi ezihlukile ezingama-500 kuphela ngosuku. Inokuqukethwe kwegolide kwamakhasimende amakhulu, kepha ayinayo i-JD.com. I-Dangdang, i-Amazon inokubukwa kwamakhasi amakhasimende ayizigidi ezingama-200 nsuku zonke. Ezitolo zezincwadi eziku-inthanethi ezithengisa kakhulu, uma ungasebenzi kanzima nsuku zonke, uzobe ungasebenzi.I-sashimi yemali ephelelwe yithemba, kufanele uthole ithemba ngokuphelelwa yithemba, vumela isitolo sakho sezincwadi esiku-inthanethi sithole imali eyisigidi esingu-1 njalo ngenyanga, futhi uvumele isitolo sakho sezincwadi esiku-inthanethi siye enkazimulweni. Indlela yokwenza isitolo sezincwadi esiku-inthanethi sithole inani elikhulu lokugeleza kwemali kudinga lezi zinyathelo zokuphikisa ezilandelayo: okungenani ama-yuan angama-30,000 emalini efakwa ebhange, uhlelo olunemininingwane nolunembile lokuphromotha isitolo sezincwadi esiku-inthanethi, kanye nezipesheli zakamuva zanyanga zonke zezinhlobo zezincwadi ezingaphezu kuka-800,000 Izincwadi ezikhona ezikhona zezindlu zokushicilela ezingama-500 Izincwadi zangempela ezicutshunguliwe, izincwadi zangempela ezinamakhophi angaphezu kuka-10,000 ohlobo ngalunye lwesitoko, izinhlobo ezingaba ngu-8,000 ezithengiswa kakhulu zikhethwa njengezikhangiso zomagazini, amanethiwekhi, imigwaqo engaphansi, namaphephandaba, kanye nama-580. Izindlu zokushicilela ezweni lonke zinezipesheli zezincwadi ezintsha. Thenga isampula lencwadi ozoyifunda futhi uyifunde ngokucophelela, njengoba isikhangiso samamagazini esibaluleke kakhulu esitolo sezincwadi esiku-inthanethi ungaxhunyiwe ku-inthanethi, ikhava yesi-2 yemagazini kanye nesembozo ezingu-3 zezigidi zabafundi zigcwele ikhasi. izikhangiso ze-oda likamagazini ezinezithombe nemibhalo ecebile, ukuze amakhasimende athenga ngobuningi emhlabeni wonke abe nemali efana namakhekheba eqhwa NjengoFeilai, ungabhekisela kumagazini othi "Reader", umagazini we-Girlfriend, umagazini othi "Friends", Umagazini othi "Family Knows", umagazini "Ziwen Monthly", umagazini we-"Contemporary Youth", njll. Izitolo zezincwadi eziku-inthanethi, ngifake imikhiqizo yezincwadi ekhethiwe kulawa magazini.I-"Practical Contribution Encyclopedia" enyatheliswa i-Kunlun Publishing House inenani lama-yuan angu-120. Izindleko zokuthenga zendlu yokushicilela zingu-10 yuan isethi ngayinye. Ukukhangisa kukhava kamagazini ngokushesha kuletha amakhekheba eqhwa amaningi. Ukugeleza kwekhephithali efanayo, kuzuza ngokushesha amayuan ayizigidi ezingu-1. Ekusebenzeni kwemboni yezincwadi ezikhethekile, kuyadingeka ukuba nombono oyingqayizivele wokukhetha.Ngokwezibalo ze-Google, kunezinhlobonhlobo zezincwadi eziyizigidi ezingu-120 emhlabeni.Indlela yokukhetha izincwadi ezikhethekile kulezi zincwadi kudingeka zikhethwe izincwadi ezihlinzekwa yizikhungo zokunyathelisa ezingu-580. , Qiniseka ukuthi izincwadi ezikhethekile ezikhethiwe zinenzuzo enkulu kanye nemiqulu emikhulu.
Kunezinhlobo ezingu-150,000 kuphela zezincwadi ezinyatheliswa indlu yokushicilela minyaka yonke, futhi isiteshi esisha sencwadi esikhethekile esibhekene nesaphulelo esingu-10% ezincwadini ezintsha yisitolo sezincwadi esizimele esiku-inthanethi okufanele sibe nombono, isu, iphromoshini, nohlelo lokuthengisa okuhlosiwe. kumele ihambe Iqoqwana, imodeli yemali ethe xaxa, yenzuzo enkulu. Isitolo sezincwadi esiku-inthanethi sase-Dangdang isitolo sezincwadi esiku-inthanethi esikhulu kunazo zonke ngesiShayina emhlabeni. Sinezivakashi ezihlukile eziyizigidi ezimbalwa zokuthenga izincwadi. Nsuku zonke, amakhulu ezinkulungwane zabantu athenga ibhuku elilodwa kuphela lohlobo esitolo sezincwadi esiku-inthanethi sase-Dangdang. Usizi, izindleko zomsebenzi , izindleko zokuqasha inqolobane, kanye nezindleko zempahla zihlangabezana namashumi ezinkulungwane, amakhulu ezinkulungwane zamakhasimende athengisayo angamavila athenga incwadi eyodwa kuphela, okuwukungabi namandla kwezitolo ezidayisa izincwadi eziku-inthanethi, kodwa isitolo sethu sezincwadi se-wholesale se-intanethi akumele sikuthathe kalula I-Yelang iyakhukhumala.
Ohlelweni lokuthi ungayithola kanjani imali eyisigidi esingu-1 ngenyanga eyodwa, kuyadingeka ukuthi usebenzise izimali onqenqemeni. Iphromoshini yokubhida i-Baidu, i-Sohu, i-Yahoo, i-Google, i-Facebook, i-Bing ayikwazi ukulondoloza imali yokuthuthukisa amawebhusayithi azimele. Inzuzo of the customer source is Incazelo yokuba khona kwezitolo zezincwadi eziku-inthanethi, ubuqotho yimpilo yezitolo zezincwadi eziku-inthanethi, ungenzi isivumelwano sokudubula okukodwa, kungakhathaliseki ukuthi uchungechunge lwemali lubhidlike kanjani ukuze ubuyisele entshonalanga, ungakwazi' t ukukhokha intela kubashicileli namakhasimende, njenganoma yimuphi umlisa waseMelika e-United States engakwazi ukukweleta inkonzo yezempi. Futhi khokha izintela, uma kukhona ukubambezeleka, qiniseka ukuthi unolwazi lwenzalo ephezulu. Kunamakhono athile ekusebenzeni kwezitolo zezincwadi eziku-inthanethi. Incwadi eyisampula kufanele inikezwe amakhasimende aqondiwe. Kukhona uhlelo oluningiliziwe lokubhalisa ubulungu olungabuzwa ukuze kuvinjelwe izimbangi eziphazamisayo. Kulwazi lwami lwebhizinisi lokuphatha isitolo sezincwadi esiku-inthanethi nokuthola imali yesikhathi esisodwa eyisigidi esingu-1 ekhasimendeni elingu-Liu, ngabona ngokujulile ukuthi amakhasimende ayahlonishwa, izinga eliphezulu lobuqotho, ukusebenza kahle okuphezulu, ukuvumela amakhasimende ukuba akhononde, futhi avumele amakhasimende ukugcina ukuxoxisana ngobuhlakani. , okuvumela amakhasimende ukuthi aqhubeke nokufaka izicelo zenani eliphezulu elikhethekile, futhi enze i-oda elikhulu lesikhathi esisodwa se-yuan eyisigidi. Endabeni yokuthola isevisi ethembekile, isevisi esebenza kahle, ukucabanga kwamakhasimende, nokuphuthuma kwamakhasimende, amakhasimende aqanjwe ngesibongo uLiu ngeke amise amashumi ezinkulungwane, amakhulu ezinkulungwane zama-oda athengisa izincwadi ezikhethekile. Ngokusekelwa isivakashi esihloniphekile esisibongo sika-Liu, ngicabanga ngezidingo zamakhasimende ami nsuku zonke.
Siyiqembu lezamabhizinisi elineqembu elincane elisebenza ekhaya. Inani elikhulu kuphela lamakhasimende athengisa izinto eziphelele angabazali bethu. Silwela ukwakha inani lamakhasimende. Sisebenzisa izitolo zezincwadi ezizimele ze-inthanethi ukuze sithole izinsiza zamakhasimende ezinkulu futhi senze izindlu zokushicilela ezingama-580 zihlabe umxhwele i-wholesale yethu. isitolo sezincwadi esiku-inthanethi. , ukutuswa nokuhlonishwa. Enqubweni yokusebenzisa isitolo sezincwadi esiku-inthanethi, kubaluleke kakhulu ukwakha iqembu, ikakhulukazi ithimba labadayisi.Iholo eliyisisekelo lomsebenzi ngamunye lama-yuan angu-4,000 kanye nekhomishini liwumthombo wemali engenayo yabasebenzi. Lidinga abasebenzi abangaba ngu-30. Njengesitolo sezincwadi esiku-inthanethi umnikazi, abasebenzi badinga ukugqugquzelwa.Indlela yokwenza, isisebenzi esisodwa sinevolumu yokuthengisa yanyanga zonke engaphezu kwesigidi esi-1, ikhomishini engu-5%.Imodeli yethu yezamabhizinisi iyafana nesikhungo sezindlu esinesitayela sephiramidi, kanye nenkonzo ehlukene yomehluko wamanani okudla. kanye nolwazi lokuhlinzeka luyimali yenzuzo yezitolo ezizimele zezincwadi eziku-inthanethi.Ibhizinisi lethu elikhethekile le-wholesale yezincwadi Kusuka enzuzweni yonke okungenani engu-30% kuya enzuzweni ehlukanisiwe, ngaphansi kombandela wokuthi uMphathi uLiu ukhokhe u-RMB 1,000,000 ngesikhathi esisodwa phakathi kwezinsuku ezintathu ze-oda, singazuza izinzuzo ezincane kodwa inzuzo esheshayo, futhi sizuze i-yuan eyodwa kuphela ngebhuku elikhethekile. Ngemva kokuthola inzuzo yesigidi esingu-1 nge-oda, ngingathola inzuzo engaphezu kuka-30% yesamba senzuzo yamayuan angu-300,000 kulo myalelo wamadola ayisigidi. Ekuzameni ukwenza inzuzo encane kodwa wenze inzuzo esheshayo, zama ukubambisana namakhasimende ukuze ufake isicelo. Isitolo sethu sezincwadi esizimele se-inthanethi senza inzuzo engaba ngu-230,000 yuan. Ama-oda amakhulu alandelayo angama-yuan angu-50,000 kanye nama-oda angu-80,000 empeleni anikeze izinzuzo ezifanele zama-wholesale ngokulandelana. Konke kuncike emininingwaneni ukuze kutholwe impumelelo noma ukwehluleka, futhi ubuqotho bunquma ukuthengisa. Win-win namakhasimende, ukusiza amakhasimende Ukwenza imali nevolumu enkulu inkinobho eyisihluthulelo yesitolo sezincwadi esiku-inthanethi ukuze uthole ukungena kwemali kweyuan eyisigidi ngenyanga.
Enqubweni yokusebenza kwesitolo sezincwadi ku-inthanethi, ukuzimisela ukunikeza isibindi engisinika amakhasimende. Ngokungenasici, ikhwalithi yomkhiqizo ephelele, ukusebenza kahle okuphezulu kakhulu, ubuqotho obungu-100%, nginendaba nebhizinisi lekhasimende njalo ezinsukwini ezimbalwa, futhi ngeke lishintshe ngisho uma lina. Umoya wokuqokwa, isikhathi esiqondile sokuqokwa, imizuzu emi-5 kusengaphambili, i-yuan eyisigidi sezimpahla, ngezindleko zokuthutha ziphuma ephaketheni lami, amaloli amakhulu angama-50 alethwa endaweni yokugcina impahla yekhasimende, futhi ngiphelezela ikhasimende ukubala izimpahla endaweni yokugcina impahla yekhasimende, ngiba nesineke nesizotha Ngokuzwa ukuthi ezinye zezimpahla ze-Shiyang ezingu-1,000,000 ezikhona kweminye imigwaqo, zimbalwa kakhulu izincwadi ezilimele, futhi zinikeza amabhuku akhethekile ekhwalithi engcono kakhulu kumakhasimende phakathi nehora elingu-1. Nakuba bekukhona ukusola nokukhononda, ezinsukwini ezimbalwa ezalandela, ama-oda aqhubeka ukufakwa cishe njalo ezinsukwini ezimbalwa. Nakuba umphathi uLiu engazange akuncome ubuqotho besitolo sethu sezincwadi esiku-inthanethi, kusobala ukuthi usephenduke ikholwa ezitolo ezizimele ze-inthanethi. futhi kufanele amsize. Phakathi nenqubo yokulethwa, ehhovisi likaMenenja uLiu, nikeza iseluleko asidingayo futhi uncome imikhiqizo enenzuzo nesheshayo. Kubikwa ukuthi uMphathi uLiu uyilungu legolide leGlobal Sources. E-Beijing, uyena kuphela okhokha u-RMB 560,000 wemali yobulungu ku-Global Sources minyaka yonke. Ungumthengisi omkhulu we-Walmart ne-Amazon. Ngenzuzo engaphezulu ngaphezu kwama-yuan ayizigidi ezingu-20, izincwadi ziyibhizinisi lakhe iminyaka engu-18. Uthengisela amakhasimende omhlaba izincwadi ezikhethekile minyaka yonke, ezinomthamo wokuthengisa wamayuan ayizigidi ezingu-300. Unesiteshi esinamandla kakhulu sokusakazwa kwezincwadi. I-Taobao ne-Tmall iziteshi zakhe zokuthengisa. Enqubweni yokusebenzisana nami, uMphathi uLiu wayevame ukusho ngendaba yobunzima nobunzima bakhe lapho eqala ibhizinisi.Umphathi uLiu akasona isicebi sesizukulwane sesibili njengoba ayecabanga. Ufika nje eBeijing futhi wahlala egumbini elingaphansi, igaraji laseZhongguancun, nezinsuku ezinzima eQiaodong.Wangitshela ukuthi uMongameli wase-United States ngeke aqinisekise ukuthi uzoba nokudla kusasa, futhi kufanele acabange ngezinzuzo zomuntu oyedwa. ukudla kanye nephalishi elilodwa.Zibophezele, ube nenhliziyo ephezulu nsuku zonke. Umphathi uLiu uthembele ngokwanele ukuba nethemba ngesitolo sami sezincwadi esizimele esiku-inthanethi, i-Boshu Online, eyidlula kude i-Google, isitolo sezincwadi esivakashelwa kakhulu emhlabeni. Ufunde ukuthi ngiyiqembu elincane leqembu lasekhaya le-soho lezamabhizinisi.Ubelokhu elandela iwebhusayithi ye-soho portal ye-Sohozones.com engisebenza kuyo iminyaka engaphezu kwe-10, futhi usefunde cishe zonke izihloko engizibhala izikhathi eziningi. Ukuvuka njalo ekuseni , ukuphuza inkomishi enkulu yekhofi ye-Starbucks, upheqa indawo ekhethekile ye-soho www.Sohozones.com, upheqa amakholomu angu-72 kuwebhusayithi nokufunda umhlahlandlela wokuqala ibhizinisi ku-inthanethi, kumenza imali eningi.
Mayelana nombhali: U-Xu Fangyi, othweswe iziqu eMnyangweni Wezilimi Zangaphandle kanye Nohlelo Lolimi lwe-University of Science and Technology Beijing, ummeleli ovelele wosomabhizinisi baseShayina owazalwa ngeminyaka yawo-1980s, umbhali odumile odayisa kakhulu, kanye nomthengisi wezincwadi. Wazalwa ngoDisemba 21, 1983. Lapho eneminyaka engu-13, waqala ukushicilela izihloko ku-"Family Times", futhi ubelokhu ebhala ngokuqhubekayo kusukela ngaleso sikhathi. Kuze kube manje, useshicilele izihloko ku "Entrepreneurial World", "Contemporary Youth", "University Times", " I-Youth News", "Isizukulwane Esisha" kanye nabanye omagazini ezweni lonke. Izinkulungwane zezindatshana zashicilelwa emaphephandabeni. Lapho eneminyaka engu-20 (Juni 29, 2003), wabamba iqhaza kusivakashi esingu-5 sohlelo lwama-668 lwe-CCTV yohlelo lomkhiqizo oludumile "Zhengda Variety Show", kanye nesivakashi esingunombolo 2 somagazini wama-50 othi Uma Uyi Eyodwa ku-Jiangsu Satellite TV ngo-Agasti 7, 2010.
NgoJanuwari 2004, uXu Fangyi wasungula i-Boshu Online (www.BuyShu.com) futhi wasebenza njenge-CEO. Ngemuva kweminyaka engu-17 yomzabalazo nokukhula, i-Boshu Online isibe yisizindalwazi esikhulu kunazo zonke e-China. UXu Fangyi ungumsunguli we-Beijing Times I-Boshu Culture. Umuntu ophethe i-Development Co., Ltd. futhi ungumnikazi ozimele futhi usebenza ekhaya. Ingosi yengosi yomndeni ye-SOHO ethi www.SohoZones.com inokubukwa kwamakhasi azimele angaphezu kuka-500,000 nsuku zonke, futhi inani eliphelele lokuvakashelwa kwamawebhusayithi abantu abangaba yizigidi ezingu-180. Ingosi ekhethwa ngabantu.
Ekupheleni kuka-2009, incwadi ethengiswa kakhulu kaXu Fangyi ethi "The Trap of Freedom - The Specimen Survival of SOHO" yanyatheliswa ngokusemthethweni yi-Thread Binding Book Company, futhi ivolumu yokuthengisa endaweni yamaShayina yomhlaba wonke yadlula isigidi esisodwa. Umbhali wale ndatshana, u-Xu Fangyi, xhumana ne-imeyili ethi sohozones@126.com
Ikheli Leposi lika-Xu Fangyi: Room 801, Building 10, Blue City State, Lane 78, Xiaguang Road, Nicheng Town, Pudong New Area, Shanghai Inombolo yepholisi: 201306 Inkokhelo yenkokhelo yombhalo wesandla Indlela yokukhokha yasebhange: Inombolo yekhadi le-ICBC 6212260200100851225 Igama le-akhawunti Xu Fangyi
Iselula: 13011807335 Uma unohlelo lokubambisana lokwakha isitolo samabhuku eku-inthanethi, sicela ungeze i-akhawunti yami ye-WeChat buyshu
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