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趋势的力量：量大是赚大钱的关键按钮卢旺达语

作者：SOHO特区网 -上传日期：2022-1-17

Imbaraga zigenda: ingano nurufunguzo rwo gushaka amafaranga menshi
Nigute ububiko bwibitabo kumurongo bwinjiza miliyoni 1 kumwezi?
Umwanditsi Xu Fangyi

Ibitabo bigurishwa nibicuruzwa byunguka cyane kuri interineti.Ibikoresho binini cyane bigurwa ni ibikoresho byububiko bwibitabo hamwe n’ibiro by’uburezi by’amasoko, imurikagurisha ry’ibitabo bidasanzwe, hamwe n’abafite amaduka y'ibitabo. Kugura byinshi ni ibitabo byihariye byo kugurisha ibitabo, imbuga za e-ubucuruzi, hamwe n’ububiko bw’ibitabo kuri interineti buri ukwezi. Urufunguzo rwo kubona miliyoni imwe yo kugurisha.

Guhindura ububiko bwibitabo byo kumurongo biva mubicuruzwa bikagera kumubare munini wububiko bwibitabo byinshi kuri interineti ni uguhindura abayobozi 700.000 ba za kaminuza, amashuri yisumbuye ndetse nayibanze, abayobozi bwibiro byuburezi byaho mumijyi irenga 2.800, namasomero 3.000 mugihugu hose nkabakiriya bakomeye. Itsinda, birababaje guhinduka mububiko bwibitabo byinshi kuri interineti hamwe nabakiriya babarirwa muri za miriyoni.Ibicuruzwa byinshi hamwe nogucuruza ibitabo byumva rwose ko amazi adakora amazi yinzuzi. Kugeza ubu, ububiko bwibitabo binini cyane kuri interineti ku isi Amazone, mu 2021, Ibihe bya Shanghai biregereje, Amazon yahagaritse kugurisha ibitabo byimpapuro mubushinwa, bigeze kuba icyubahiro cyinshi mububiko bwibitabo bwa interineti bwa Amazone, ububiko bwibitabo bwo kumurongo bugurisha abasomyi nabakiriya miliyari 7 mubihugu n'uturere 195 ku isi byashize. . . . Ikibabaje ni uko miliyari 7 zo kugura ibitabo no kugurisha abakiriya bakurikira ibitabo byanditse ku isi, bibutsa Shanghai, Tokiyo, New York, na London. Paris yahoze ari uburambe bwiza bwo kugura ibitabo kumurongo mugutumiza mububiko bwibitabo bwa Amazone kumurongo, kugeza igitabo mumuryango wawe mugihe cyamasaha 6, no kubitsa kubitangwa. Kugeza ubu, amaduka manini manini yo kuri interineti ku isi y’Ubushinwa ni Dangdang Online Bookstore.Nubwo igiteranyo mpuzandengo kuri buri mukiriya kugura ibitabo ari 300 gusa, hari miliyoni icumi z’abashinwa n’abanyamahanga biyongera buri mwaka. Urufunguzo rw’amafaranga menshi.

Nigute wagurisha ibitabo byihariye mububiko bwibitabo byo kumurongo? Ibitabo bishya byihariye nibikorwa byo murugo ubuzima bwa ba rwiyemezamirimo ba e-bucuruzi. Nyuma yo kwiga inganda zibitabo byo kumurongo, birashobora rwose kwemezwa ko kugurisha ibitabo byihariye byibanda kubikoresho byibitabo, hamwe nibiro byuburezi byaho. Imurikagurisha ridasanzwe ryibitabo, kugura byinshi na banyiri amaduka yibitabo, ibyumba byo gusoma byamasosiyete, hamwe nibyumba byo gusoma bya gisirikare nibanga ryibitabo byibitabo byo kumurongo kugirango babone amafaranga menshi. umuvuduko nibihe, bazananirwa rwose gutangiza umushinga. Amaduka menshi yo kugurisha kumurongo yinjiza amafaranga menshi agomba kugira icyifuzo cyo kubaho. Urubuga rwibicuruzwa byinshi dukora rushobora kugira abashyitsi badasanzwe 500 gusa burimunsi. Ifite zahabu yabakiriya bakomeye, ariko ikabura JD.com. Dangdang, Amazon ifite page ya miriyoni 200 zabakiriya buri munsi. Kububiko bwibitabo byinshi kumurongo, niba ubikora ntukore cyane burimunsi, uzaba imburamumaro.Sashimi yihebye cyane, ugomba kubona ibyiringiro mukwiheba, reka ububiko bwibitabo byawe kumurongo bibone amafaranga miriyoni 1 buri kwezi, kandi ureke ububiko bwibitabo byawe kumurongo buhebuje. Nigute ushobora gukora ububiko bwibitabo kumurongo kubona umubare munini wogushora imari bisaba ingamba zikurikira: byibuze 30.000 Yuan kubitsa muri banki, gahunda irambuye kandi yuzuye yo kugurisha ibitabo kumurongo, hamwe nibidasanzwe bya buri kwezi byibitabo birenga 800.000 byibitabo muri ububiko bwibitabo buriho bwibitabo 500 byasohowe Ibitabo nyabyo byatunganijwe, ibitabo nyabyo bifite kopi zirenga 10,000 za buri bwoko bwimigabane, amoko agera ku 8000 yabagurishijwe cyane batoranijwe nkayamamaza ibinyamakuru, imiyoboro, metero, nibinyamakuru, na 580 kugura ibitabo hirya no hino mugihugu bifite ibyifuzo byihariye kubitabo bishya.Gura igitabo ntangarugero kugirango wige kandi usome witonze, nkibinyamakuru byingenzi byamamaza mububiko bwibitabo kumurongo kumurongo, ikinyamakuru gikubiyemo 2 kandi gikubiyemo 3 miriyoni yabasomyi ni page yuzuye ibinyamakuru byohereza ibinyamakuru byamamaza bifite amashusho menshi hamwe ninyandiko, kugirango abakiriya bagura ari benshi kwisi yose bafite amafaranga nkibarafu nka Feilai, urashobora kwifashisha ikinyamakuru "Umusomyi", "Ikinyamakuru Umukobwa", Ikinyamakuru "Inshuti", Ikinyamakuru "Family Knows", "Ziwen Monthly" ikinyamakuru, "Ikinyamakuru Urubyiruko rw'iki gihe", n'ibindi. Amaduka y'ibitabo yo kuri interineti, nashyize ibicuruzwa byatoranijwe muri ibi binyamakuru. "Practical Contribution Encyclopedia" yasohowe na Kunlun Publishing House igurwa 120 yu Igiciro cyo kugura inzu yo gusohora ni amafaranga 10 kuri buri seti. Kwamamaza ku gifuniko cyikinyamakuru byihuse bizana urubura rwinshi rwa shelegi. Mu mikorere y’inganda zidasanzwe zo kugurisha ibitabo, ni ngombwa kugira icyerekezo cyihariye cyo guhitamo. Dukurikije imibare ya Google, ku isi hari amoko miliyoni 120 y’ibitabo. Uburyo bwo guhitamo ibitabo byihariye muri ibyo bitabo bigomba gutoranywa muri ibitabo bitangwa nibisohokayandikiro 580., Menya neza ko ibitabo byihariye byatoranijwe bifite inyungu nini nini.

Hariho ubwoko bwibitabo 150.000 gusa byasohowe nibisohoka buri mwaka, kandi igitabo gishya kidasanzwe kijyanye no kugabanyirizwa 10% kubitabo bishya ni iduka ryibitabo byigenga bigomba kuba bifite icyerekezo, ingamba, kuzamura, hamwe na gahunda yo kugurisha. Abagurisha ibitabo. bigomba kugenda Batch, byinshi, byinshi-byerekana inyungu. Ububiko bwibitabo bwa Dangdang nububiko bunini bwibitabo byo kumurongo mubushinwa mubushinwa. Ifite abashyitsi badasanzwe kugura ibitabo. Buri munsi, abantu ibihumbi magana bagura igitabo kimwe gusa mububiko bwibitabo bwa Dangdang.Ikibabaje, amafaranga yumurimo. , amafaranga yo gukodesha ububiko, hamwe nibikoresho bya logistique byujuje ibihumbi icumi, ibihumbi magana byabakiriya bacuruza ubunebwe bagura igitabo kimwe gusa, kikaba ari ukudashobora kugurishwa mububiko bwibitabo byo kumurongo, ariko ububiko bwibitabo byibitabo byinshi kumurongo ntibigomba kubyitaho Yelang ni ubwibone.

Muri gahunda yuburyo bwo kubona miriyoni imwe yishoramari mukwezi kumwe, birakenewe gukoresha amafaranga kuruhande.Iterambere ryamasoko ya Baidu, Sohu, Yahoo, Google, Facebook, Bing ntishobora kuzigama amafaranga yo kumenyekanisha imbuga zigenga. Akarusho Inkomoko yabakiriya nubusobanuro bwokubaho kububiko bwibitabo kumurongo, ubunyangamugayo nubuzima bwibitabo byibitabo byo kumurongo, rwose ntukore ikintu kimwe, nubwo uko urwego rwimigabane rwacitse kugirango rugire iburengerazuba, urashobora ' kutishyura amafaranga kubatangaza nabakiriya, nkumuntu wese wumunyamerika muri Reta zunzubumwe zamerika ntashobora kwishyura igisirikare. Kandi kwishyura imisoro, niba hari gutinda, menya neza ko ufite inyungu nyinshi. Hariho ubuhanga bumwebumwe mubikorwa byububiko bwibitabo byo kumurongo.Igitabo cyicyitegererezo kigomba guhabwa abakiriya bagenewe.Hariho uburyo burambuye bwo kwiyandikisha bwabanyamuryango bushobora kubazwa kugirango birinde abanywanyi bahungabanya umutekano. Muburambe bwanjye mubucuruzi bwo gukora iduka ryibitabo kumurongo no kubona inshuro imwe ya miriyoni imwe kumukiriya witwa Liu, nasanze cyane ko abakiriya bubahwa, urwego rwohejuru rwubunyangamugayo, gukora neza, kwemerera abakiriya kwitotomba, no kubemerera abakiriya kugirango bagumane ubushishozi., kwemerera abakiriya guhora basaba igiciro cyinshi, kandi bagashyiraho inshuro imwe nini ya miriyoni 1. Kubijyanye no kubona serivisi zinyangamugayo, serivisi nziza, gutekereza kubakiriya, no kwihutirwa kwabakiriya, abakiriya bitwa Liu ntibazahagarika ibihumbi icumi, ibihumbi magana byibicuruzwa bidasanzwe. Ninkunga yumushyitsi wicyubahiro witwa Liu, Ndatekereza kubyo abakiriya bange bakeneye buri munsi.

Turi itsinda ryaba rwiyemezamirimo hamwe nitsinda rito rikorera murugo. Gusa umubare munini wabakiriya benshi ni ababyeyi bacu. Duharanira guha agaciro abakiriya. Dukoresha amaduka yigenga yibitabo kumurongo kugirango tubone ibikoresho byabakiriya kandi dukore ibitabo 580 byamamaza byinshi. ububiko bwibitabo kumurongo., kwishima no kubahana. Murwego rwo kuyobora ububiko bwibitabo kumurongo, nibyingenzi cyane kubaka itsinda, cyane cyane itsinda ryabacuruzi.Umushahara fatizo wa buri mukozi wamafaranga 4000 yongeyeho komisiyo niyo soko yinjiza abakozi. Irakeneye abakozi bagera kuri 30. Nkububiko bwibitabo kumurongo. nyir'ubwite, abakozi bakeneye gushishikarizwa no gutanga amakuru nigishoro cyinyungu yububiko bwibitabo byigenga kumurongo.Ubucuruzi bwacu bwihariye bwo kugurisha Ibicuruzwa biva mu nyungu rusange byibuze 30% kugeza ku nyungu zinyuranye, hashingiwe ko Umuyobozi Liu yishyura amafaranga 1.000.000 icyarimwe mugihe cyiminsi itatu uhereye igihe watumije, turashobora kugera ku nyungu nto ariko kugurisha byihuse, kandi twinjiza gusa Yuan kubitabo byihariye. Nyuma yo kubona inyungu ya miriyoni 1 kubitumiza, nashoboraga kwinjiza hejuru ya 30% yinyungu mbumbe ya 300.000 yuan kuri iri teka rya miriyoni.Mugerageza kubona inyungu nkeya ariko byihuse, gerageza gufatanya nabakiriya gusaba. Ibicuruzwa byigenga byo kumurongo byigenga byungutse gusa inyungu zingana na 230.000.Ibicuruzwa byakurikiyeho byamafaranga 50.000 hamwe na 80.000 byateganijwe mubyukuri byunguka byinshi nyuma yikindi. Byose biterwa nibisobanuro kugirango umenye intsinzi cyangwa gutsindwa, kandi Ubunyangamugayo bugena ibicuruzwa.Gutsindira hamwe nabakiriya, gufasha abakiriya Gushaka amafaranga nubunini bunini nurufunguzo rwibanze kububiko bwibitabo byo kumurongo kugirango ubone amafaranga yingana na miriyoni yu kwezi.

Mubikorwa byububiko bwibitabo kumurongo, ubushake bwo gutanga nubutwari mpa abakiriya.Mu nenge itagira inenge, itunganijwe neza, ibicuruzwa byiza cyane, ubunyangamugayo 100%, nita kubucuruzi bwabakiriya iminsi mike, kandi ntibizahinduka nubwo niba imvura iguye.Umwuka wo kubonana, igihe nyacyo cyo kubonana, iminota 5 mbere, miriyoni 1 yu bicuruzwa, binyuze mu bikoresho bya logisti bivuye mu mufuka wanjye, amakamyo 50 adasanzwe-ashyikirizwa ububiko bw’abakiriya, kandi ndaherekeza umukiriya kubara ibicuruzwa mububiko bwabakiriya, mfite kwihangana no kwiyoroshya Nunvise ko bimwe mubicuruzwa 1.000.000 bya Shiyang bibaho mumihanda imwe, ibitabo bike cyane byangiritse, kandi bitanga ibitabo byiza byujuje ubuziranenge kubakiriya mugihe cyisaha 1. Nubwo hari ibyo kwamaganwa no kwitotomba, muminsi yakurikiyeho, amabwiriza yakomeje gutangwa hafi muminsi mike.Nubwo Umuyobozi Liu atashimye ubunyangamugayo bwibitabo byacu byo kumurongo, byaragaragaye ko yabaye umwizera mububiko bwibitabo byigenga kumurongo. kandi agomba kumufasha. Ubucuruzi. Mugihe cyo gutanga, mubiro bya Manager Liu, tanga inama akeneye kandi utange ibicuruzwa byunguka kandi byihuse. Biravugwa ko Manager Liu ari Umunyamuryango wa Zahabu wa Global Sources.Muri Beijing, niwe wenyine wishyura amafaranga 560.000 y’amafaranga y’abanyamuryango kuri Global Sources buri mwaka. Ni umucuruzi ukomeye wa Walmart na Amazon. Yungutse byinshi. arenga miliyoni 20 Yuan, ibitabo nubucuruzi bwe mumyaka 18. Agurisha ibitabo byihariye kubakiriya bisi yose, hamwe nibicuruzwa bigera kuri miriyoni 300. Afite umuyoboro ukomeye wo gukwirakwiza ibitabo. Taobao na Tmall numuyoboro we wo kugurisha. Muri gahunda yo gukorana nanjye, Umuyobozi Liu yakunze kuvuga inkuru yibibazo afite ndetse nu rugamba rwo gutangiza umushinga.Umuyobozi Liu ntabwo ari umutunzi wo mu gisekuru cya kabiri nkuko yabitekerezaga. Gusa yaje i Beijing atura mu nsi yo munsi, mu igaraje rya Zhongguancun, no mu minsi itoroshye i Qiaodong.Yambwiye ko Perezida wa Amerika adashobora kwemeza ko azabona ibyo kurya ejo, kandi agomba gutekereza ku nyungu z'umuntu umwe ifunguro na poroji imwe. Fata inshingano, gira umutima wo hejuru buri munsi. Umuyobozi Liu afite ikizere gihagije cyo kwigirira icyizere kububiko bwanjye bwibitabo byigenga kumurongo, Boshu Online, birenze Google, ububiko bwibitabo busurwa cyane kwisi. Yize ko ndi itsinda rito murugo ibiro bya soho kwihangira imirimo.Yakurikiranye kurubuga rwa Soho portal Sohozones.com nkora imyaka irenga 10, kandi yasomye hafi ingingo zose nanditse inshuro nyinshi. Kubyuka buri gitondo. , kunywa igikombe kinini cya Kawa ya Starbucks, kureba soho idasanzwe ya www.Sohozones.com, kureba inkingi 72 kurubuga no kwiga umurongo wo gutangiza umushinga kumurongo, bimutera amafaranga menshi.

Kubyerekeye umwanditsi: Xu Fangyi, yahawe impamyabumenyi mu ishami ry’indimi n’ikibonezamvugo cya kaminuza y’ubumenyi n’ikoranabuhanga Beijing, uhagarariye indashyikirwa muri ba rwiyemezamirimo b'Abashinwa bavutse mu myaka ya za 1980, umwanditsi uzwi cyane wagurishijwe cyane, ndetse n’umucuruzi w’ibitabo. Yavutse ku ya 21 Ukuboza 1983. Afite imyaka 13, yatangiye gusohora inyandiko muri "Family Times", kandi kuva icyo gihe yagiye yandika ubudahwema. Kugeza ubu, yasohoye inyandiko muri "Isi Yihangira imirimo", "Urubyiruko rwo muri iki gihe", "Times Times", " Amakuru y'urubyiruko "," Igisekuru gishya "n'ibindi binyamakuru hirya no hino mu gihugu. Ingingo ibihumbi zasohotse mu binyamakuru. Afite imyaka 20 (29 kamena 2003), yitabiriye umushyitsi wa 5 wumubare wa 668 wa gahunda yamamaye ya CCTV yamamaye "Zhengda Variety Show", numushyitsi wa 2 wumubare wa 50 wa Niba uriho Imwe kuri Satelite ya Jiangsu ku ya 7 Kanama 2010.

Muri Mutarama 2004, Xu Fangyi yashinze Boshu Online (www.BuyShu.com) maze aba umuyobozi mukuru. Nyuma y’imyaka 17 y’urugamba no gukura, Boshu Online ibaye urubuga runini rwo kugurisha ibitabo mu Bushinwa. Xu Fangyi ni nawe washinze Beijing Times. Umuco wa Boshu.Umuyobozi ushinzwe Iterambere Co, Ltd. afite kandi abigenga kandi akorera murugo. Urubuga rwumuryango wa SOHO www.SohoZones.com rufite page zirenga 500.000 zireba buri munsi, kandi umubare wabasura urubuga ni abantu bagera kuri miriyoni 180. Abantu bakunda portal.

Mu mpera z'umwaka wa 2009, igitabo cyitwa Xu Fangyi cyagurishijwe cyane "Umutego w'Ubwisanzure - The Specimen Survival of SOHO" cyasohowe ku mugaragaro na sosiyete yitwa Thread Binding Book Company, kandi ibicuruzwa byagurishijwe mu karere k'Ubushinwa ku isi birenga miliyoni. Umwanditsi wiyi ngingo, Xu Fangyi, hamagara kuri e-mail sohozones@126.com

Aderesi ya Xu Fangyi:
Icyumba 801, Inyubako ya 10, Leta yumujyi wubururu, Umuhanda wa 78, Umuhanda wa Xiaguang, Umujyi wa Nicheng, Agace gashya ka Pudong, Shanghai
Inyandiko y'iposita: 201306
Amafaranga yoherejwe
Uburyo bwo kohereza amafaranga muri banki:
Ikarita ya ICBC nimero 6212260200100851225
Izina rya konte Xu Fangyi

Terefone: 13011807335
Niba ufite gahunda yububiko bwububiko bwibitabo kumurongo, nyamuneka ongeraho konte yanjye ya WeChat buyshu

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